About Facebook's "Ad Conversion Pixel" for e-commerce sites


Having an e-commerce website and struggling to get leads or traffic? I am sure you have tried your luck in Facebook ads which did not give you the expected results. Well, this post may help you out for your Facebook ad creation tricks for getting more traffic to your website.


Just creating Facebook ad won't give success in the market. Some tricky solutions have to be managed. 

In e-commerce sites, creators expect the visitors turning into genuine customers for buying some products online. If there is a tracking system on your site, then nothing like that friend which will give you full reports about all clicks, conversions, registrations, etc.

Facebook has that feature or you can say that tracking system to help you out. That is "Ad Conversion Pixel".  A very heavy word to understand. I will make is simple step by step.

Firstly, a conversion is an action that a user does on your website like checking, registering, etc. Any action that he or she does on your website is called as conversion. As an owner of the e-commerce website, you need to know who has done what actions on it. To do this, there is a tracking system called as "Conversion Tracking".  This tracking determines or measures the ROI on Facebook ads and reports you whether ad is actually leading customers to your websites. And to track this, a small piece of code is needed that has to be placed on your website which is called as "Conversion Tracking Pixel" or "Conversion Pixel".

If you are using Google Chrome it is well and good that for using Ad Conversion Pixel, you need a plugin that is available in Chrome only. The plugin called "Power Editor" takes the responsibility of creating, editing, managing ads, optimize them, 

Have the pleasure of people who come to your websites and buying products. You enjoy the fruits, let the "Ad Conversion Pixel" track the necessary reports for you. On that you can then plan for the next ad campaigns to get better results from ads.

Have you used this tool? If yes then share your experiences.





After WhatsApp, Facebook acquires Oculus VR

Just after acquiring WhatsApp,  now the social networking giant is making a step forward with hot news. The news that is buzzing around everywhere. Facebook is buying Oculus VR, a virtual reality company, for $2 billion. 



People who think that Facebook acquiring Oculus is a step that will confuse, but this acquisition is a clear boon for VR's biggest proponents, and not a threat. 
 
 






How to use "Hashtags" in Facebook Fan Page [Infographic]

In my earlier post, you must have given some thought to how actually these 5 ways bring success to business fan page. In continuation to the same post, let me add some more tricks to make your business page successful and get more traffic.Previous posts like 11 important ingredients every fan page must have or using of QR code for business pages, some points challenge me to think how actually will some another point or trick will help fan page owners to bring more traffic to their pages. 

After every post, I get some more ideas that should be shared with you. This time it is one important aspect that I have not added in my earlier posts. That is the use of "Hashtags" in the Facebook posts or fan pages. 

Last year, Facebook introduced the feature of "hashtags" just like Twitter. Actually now a days there is a buzz of the feature not used properly. 

 
In Twitter, as there is limited characters that are allowed to post, the use of hashtags is must to inform people searching for a particular keyword. That keyword is added with a hashtag as a prefix. Each hashtag has its own URL and when a user clicks on that hashtag, the information related to that word is displayed on the list of tweets. 

In Facebook, use of hashtags can be done to start a particular topic in a group or a fan page or a regular wall post. 

For business fan pages, follow the steps to use hashtags. 

  • First make a list of 15 - 20 keywords that are related to your business 
  • Then pick up the most attractive or alluring words that can bring visitors to your fan page
  • Use one keyword for starting a topic 
  • Think which audience you want to target and then use on other social networks
 
Tricks to use #Hashtags in Facebook:
  • Use the words in #TrendingTopics related to your industry
  • Capitalize first letter of the word. Eg: #WorldofFashion 
  • Do not overuse words with hashtags and flood your posts with them
  • Create unique hashtags 
Better ways to use hashtags will be different for different business pages in Facebook. But keeping these simple tricks to use hashtags in Facebook fan page will definitely get more visitors to your fan page.



















5 Sure Ways For Any Business Fan Page To Succeed !!!

Business Fan Pages needs professional look and design for customers to find something interesting on it. Every businessman wants is popularity and success in the field. He tries out many ways in the online world. But sometimes it is not fruitful. 

To flourish any business online, it has to be properly channelized with good content, useful stuffs, useful information, encouraging fans and visitors, etc. 

While taking care of all these, one may think that still there is something lacking to get that particular success. 

Success not only means that getting more and more likes on the fan pages, but also more than this, how they give you the response and how they bring in more visitors. One like and one share will attract more. Because one person is associated with many friends and if that particular has many friends and followers, then surely the fan page is going to be successful in getting more visitors who can turn to be customers. 





I have listed some important ways to follow that will give you sure success in flourishing your business on Facebook. 

  • Add Google Calendar Tab: One may think what is the use of this on the fan page. But remember your Google account is flooded with many schedules and important events. Why don't you make use of this and inform your fans that there is so and so event. The information will be given by Google Calendar Tab
  • QR Code of Like button :  A best way to get potential customers. Well your fan page "Like" button plays an important role to showcase your fan page. Thousands and thousands of likes means, your fan page is more famous publicly. To grow it more, create a QR code of "Like" button of your fan page.  With this you can grow your business via QR code.
  • Display Facebook Business Card on your Gmail and Twitter accounts: Another great way to help yourself getting more customers, is by creating a Facebook Business Card and distributing it where you meet other people or attend conferences.    
  • Feedback from visitors: To know what customer is searching for and what exactly he gets in your store is something what you always need to know. To have a brief points of all this, you can either add a feedback form in your fan page so that people can fill. 
  • Use "Fan of the Week" tab
 
  
These few ways will surely help you in getting more public to your business fan page.Involve all these 5 important tricks to get more customers to Facebook Business Fan page.














 




























Free phone calls from Facebook Messenger app

Facebook has recently made possible for its Android or iPhone users to make free voice calls to your friends. 

Facebook officially has not announced this fact to the users worldwide but has quietly made available to its Messenger app for Indians. The addition of a small "Free Call" button in the app is now available for Androids and iOS users. 

This service was introduced in US and Cananda last year, now it has spread Facebook's video calling facility feature in India too. 

So now when your Facebook Messenger window is open, you can call your friends for free. 



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Facebook's "Auto Play Videos" feature will be for 15 seconds

In December 2013, Facebook had started "Auto Play Videos" for all mobile users.  According to this feature, when a user scrolls down the News Feed, the videos uploaded by advertisers are automatically played. 

This feature has widened its doors to most of the advertisers which will be 15 seconds long display on the screen. Due to this many of the visitors' attention will be grabbed resulting in the business bloom of the video advertisers. 

As per the sources, the ads are going at rates of $1 million to $2.5 million per day. Users who are the end visitors will see the video ads from late April or early May. 


Facebook trick to find out numeric code or "Name Code" of your profile name

Have you ever gone through very closely about your profile name and its important details? This does not mean about the privacy settings that you actually set while maintaining your account. But the information of knowing the "Name Code" of your profile id. 




If your profile id is as follows... www.facebook.com/xyz , then "xyz" means the profile name or id that your are using. But the name code for it is different and unique. 

To know your unique profile name code in Facebook, do the following: 

Step 1:  Log in to your account
Step 2:  Copy the URL of your profile id 
Step 3:  Go the link http://findmyfacebookid.com/
Step 4:  Enter your copied URL. You can now see the unique name code of your profile. 

Now thats how you can know your "Name Code" of profile id in Facebook. 




 

Facebook redesigns Fan Pages to give a new look

Facebook fan pages will get a new look as the social media giant announced the redesign of "Fan Pages" with a better and good look. 

Visitors and Page admins will experience a new look altogether of the fan page. The appearance is changed with some new additions.


Henceforth, people visiting any fan page will see different design. The new design, like earlier, will have two columns, left and right. The change made is in the right column by displaying the Page's timeline and left one will display the information of the brand or the business or the product. 

There is another change in "Invite your friends" section. This section earlier was in the right column, but now it has been moved to the left. The Create Post section or text box is shifted from left to right. In the month of January, Facebook included a Create Post button at the very top of the fan page. 

The fan page will have extra item or section included in the far right hand side of the page which will display the number of ads running, page likes, notifications, etc for current week. 













Facebook's new launch for Elections in India 2014 - The Tracker App

In India, as it is time for Elections 2014, Facebook India has announced a launch of new app called "Elections Tracker" app for selecting the right candidate. 

To be more specific, the launch will be on the occassion of "Facebook Talks Live" which will be conducted from March 4 - March 8. 

According to Facebook spokesperson, Election Tracker is a dashboard where the users will be able to watch the candidates live, can take the poll, select the issues that matter the most, etc. 

Leading candidates of 2014, now will be live on Facebook's Election Tracker app. 


Facebook's Paper App with new set of features

After the launch of Paper App by Facebook last month, now its time to add some features in the app. Paper app is an application that Android users or iOS users will experience the latest news in their mobiles as an animated deck of cards with images, videos, etc. 

Facebook now adds new set of features to the app giving more enhancement to the user experience. 



Now users can see that Paper app on their mobiles has 3 new options for sharing articles: 
  • Facebook Messeges
  • Email
  • Text Messages
With these options, it also has included a feature to disable sound effects if the user wants to. Also user can create stories in languages like Korean, Chinese, Japanese, etc

If you haven't got your Paper App on your mobile, then click below to the direct link for download. 




















Effect of IM after Facebook acquired WhatsApp

As you all know, the latest and hot news last week was Facebook acquiring WhatsApp for $19 billion. In case you have missed the news!!
 
For the Android and iOS users, messaging has become easy so that they can have both. After this effect , IM on internet has captured more than 80% of the market. 

When people started using SMS, they used basic feature mobiles. When people started making new accounts in Facebook, they started chatting feature which made many keep aside SMS service and use Facebook Messenger. 

As Facebook Messenger is free of cost, it is available as an app in the play store to download.

Facebook CEO, Mark Zuckerberg says that, the look and feel of WhatsApp Messenger will not be changed and also no change in its privacy settings.The main intention behind buying WhatsApp, according to him, is to connect more and more people to the Internet around the world. 

Also, according to Jan Koum, WhatsApp will add voice calls to its product in the second quarter of the year. Recently, WhatsApp has started allowing its users to use the feature "Hide Last Seen". 
 
In the coming months, lets hope for the best from both the companies after this major effect. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 














 
 











 




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